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The London Relay
Documenting the compelling stories of London Relay competitors
The London Relay were in search of content to promote public awareness and increase the involvement of London residents in The London Relay.
Using a mixture of textural, dynamic, intimate portraits and compelling voiceovers by The London Relay competitors, we produced an 80-second hero piece documenting their personal stories and encouraged new audiences to sign up for the fundraising relay race.
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